I've been a little surprised with the amount of negativity aimed at the Jurassic World trailer that launched on Tuesday. I actually really dug what I saw in the trailer and feel like if you're going to make another Jurassic Park film, this is probably the way to do it. In fact, a lot of it felt really familiar to the first film... As an experiment, I decided to compare this trailer to the original trailer for Jurassic Park from around 1992 in terms of structurally how they were presented as well as narratively what they were conveying.
Here's the results:
:15 (Both Films)
In 1992, Jurassic Park begins its trailer by introducing us to the world that we know: archeologists excavating a fossil while a narrator who sounds like Littlefinger from Game of Thrones sets the stage that mankind has always searched for its past. In 2014, Jurassic World opens on a young kid at an airport, his mother tells her how proud she is of him going on the trip but at the first sign of danger: run. Okay, so in 1992 we have to establish to audiences how and why dinosaurs have been brought back to life but in 2014, we automatically assume that it's possible and that people have knowledge of the dangers (even the past events) of a Jurassic Park. Not much comparison here quite yet.
:29 (Both Films)
In 1992, Sir Richard Attenborough tells us that he owns an island off the coast of Costa Rica and it immediately cuts to a beautiful shot of the InGen helicopter traveling to Isla Nublar. Incidentally, at the exact same time into the Jurassic World trailer in 2014, we see a similar shot of the plush boat traveling to the exact same island. Now we're talking.
:47 (Jurassic Park) / :42 (Jurassic World)
The 1992 trailer needs to drop in a little more exposition to establish how these dinosaurs have been genetically engineered, while the 2014 trailer hits us right with the familiar Jurassic World gates. However both trailers both literally and figuratively tell us that the "Park is Open" (the 2014 trailer by dropping it as a full-screen text card) followed by a shot of a Downtown Disney-looking environment... around the same time that the 1992 trailer opens the doors to the iconic atrium in a similar over the shoulder shot.
:58 (Jurassic Park) / :53 (Jurassic World)
John Hammond tells us in the 1992 trailer that his creatures are going to capture the imaginations of every living creature... and we immediately reveal character reactions to the Brachiosaurus. What happens in the 2014 trailer? We see hordes of audiences at the park with their imaginations being captured and, sure enough, at around the same time get a similar reaction to our friends, the brachiosaurus.
1:08 (Jurassic Park) / 1:04 (Jurassic World)
Jurassic Park: King Kong reference. Jurassic World: Jaws reference.
1:25 (Jurassic Park) / 1:29 (Jurassic World)
Dr. Alan Grant ominously begins explaining the science to us talking about the dangers of genetic modification while in the new trailer, Bryce Dallas Howard's Claire discusses genetic modification. Both lines of dialogue set up what will fundamentally be the harbinger for what's to come in the remainder of the trailer's events.
1:32 (Jurassic Park) / 1:30 (Jurassic World)
At the conclusion of Dr. Grant's speech, your subwoofer gets a workout with a big thump to the LFE channel as you see the iconic waterglass shot from the first film. Meanwhile, in 2014 as Claire's speech comes to a conclusion, your subwoofer also gets a workout from a big thump revealing this weird genetically modified spinal column-type thing.
2:00 (Jurassic Park) / 1:56 (Jurassic World)
In Jurassic Park, we learn that the fences are down all over the park and Samuel L. Jackson can't get anything back online without Dennis Nedry... then it cuts to this fantastic shot of Dr. Sadler surveying post-attack wreckage. In Jurassic World, Chris Pratt warns against the danger of something that escaped its fence and cuts to this image of his character: surveying post-attack wreckage.
2:04 (Jurassic Park) / 2:02 (Jurassic World)
Both trailers getting into their action montage sequences - both hit a similar palms sweating moment because our main characters are up in the air without a net at roughly the same time (Jurassic Park: the characters climbing over the high-reaching electric fence, Jurassic World: the characters jumping off a waterfall). A bit of a stretch, but identical moments eliciting the same type of response.
2:07 (Jurassic Park) / 2:05 (Jurassic World)
Jurassic Park: "Oh no." / Jurassic World: "Oh god."
2:14 (Both Films)
The young boy character sees something with a high eye-line that makes their jaws both drop.
2:21 (Both Films)
2:28 (Both Films)
Raptors... who learn how to open doors (Jurassic Park) / Raptors... who learn to ride with Chris Pratt (Jurassic World). And both trailers end on that note of the dinosaurs evolving in ways that we would never expect them to have.
Conclusion: Did you like the first movie? There's a good chance you might like the new one.